As American history was unfolding before my eyes last Tuesday night, and the electoral votes continued to pile on Barack Obama’s side, one thing caught my attention. I was unable to pick out who CBS wanted to win. Many stations will skew their coverage of events, especially political races, while they try to stay object and make sure to give ample time to each side of the race, however one can sometimes pick up trends as to what kind of news they display for each candidate.
During this year’s monumental election CBS along with anchor Katie Couric gave ample and comparable coverage to both candidates. As the election started to go towards Senator Obama’s eventual victory they did tend to offer a little more coverage of his campaign, but that only made sense due to the magnitude of the moment that seemed to be on the horizon. I felt that Couric did a fantastic job telling the stories and dictating what was going on, along with using political experts to help keep the viewers informed as the results poured in from each state.
Another aspect of CBS’s coverage was something that I noticed with many of the networks during their election coverage, and that was the use of technology. It seemed that all the networks were using large touch screen TV’s to help breakdown a wealth of numbers and data. They were able to look at different states and break it down even further to how each county was voting.
The combination of objectivity, Couric’s talent, political analysis and use of technology lead to a very good election show for CBS, they made the analysis easy for the everyday viewer to understand and kept it from being boring to watch.
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